Two words: Recruiting and Retention
Recruiting
Back in the day, if you wanted to get more people playing, you'd have to check which one of your nerdy friends and family members would be willing to try it out. For many, this was easier said than done.
Nowadays, there's a likelihood that somebody you just met has heard of D&D before, and is secretly just looking for an opportunity to play. The trick for this to work is to show off the hobby. Talk about D&D at work or when you're out. Bring out that Player's Handbook in public. Eventually, I assure you, somebody's going to catch on. Curiosity will get the best of someone.
All you have to do is invite them over to a game. Just one game. That's all it takes to get them hooked.
Retention
Things don't end with the first session, however. We have to be open and welcoming to our fellow players all the time. The gaming table needs to be a safe space for everyone involved. Thankfully, our community is very open minded, and it's up to each and every one of us to keep it that way.
One bad experience is all it takes for someone to abandon the hobby. I've heard stories of groups mishandling some of their newer players, where instead of educating them, the "veterans" would bully the "novices", or generally "gating" these players for whatever reasons.
Therefore, make sure to check up on those new players once in a while; check if they have any doubts about the game, and accomodate them as much as possible.
I have seen the bullying effect by veterans i tpok my time to explaning yhat we are not all bad as i tried to fix the damage done.
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